Elena Marsh runs the W2C Source Directory desk in Rotterdam. She started as a copy editor on a logistics trade title, moved into catalog verification work in 2014, and has spent eleven years reading sourcing spreadsheets closely enough to spot a link that no longer points where it claims. She founded this directory in 2021 and signs the final call on any score above 4.5.
| Experience | 11 years covering this niche |
|---|---|
| Expertise | Sourcing link literacy, catalog audits and editorial standards for cross-agent buying guides |
| Topics covered |
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Career timeline
| 2012 | Copy editor at a Rotterdam logistics trade title |
|---|---|
| 2014 | Moved to catalog verification, auditing supplier listings for a freight directory |
| 2018 | Senior editor on a buyer-guide desk covering agent performance |
| 2021 | Founded W2C Source Directory in Rotterdam |
| 2024 | Introduced the nine-month retest cycle across all featured listings |
Credentials
- Data Quality Practitioner Certificate
- Netherlands Institute of Data Professionals 2016
- Advanced Editing for Trade Publications
- Rotterdam Media Academy 2013
How I test
Elena reads every draft against the raw test notes before publication, checks that each link in a guide was opened on the day of writing, and re-runs any agent-timing claim herself before it goes live. She keeps the desk's link-audit log and decides when a page returns to the bench.
